Welcome to SG Brewing Co - also known as SG.
SG entered the craft beer market with a range of exciting and tasty beverage solutions and supporting merchandise for both trade and consumers to enjoy.
At SG, we have seen a huge shift in the expectations of drinking culture, so it was important that our brand, and our range of products represent the ever evolving changes in behaviour and demand.
Our
Story
Our range of beers are both memorable in their appearance, and relatable to our audiences. The SG in our name stands for our hero beer, the ‘Staggering Goat’ whereby we see Rupert our hero character.
Rupert himself is as curious as the rest of his ever so slightly dysfunctional family of goats. And like the goats themselves, our product range reflects the different beers on offer.
Our
Mission
“SG Brewing Co. Ltd isn’t just a brewery – it’s a celebration of individuality, creativity, and the spirit of adventure where our customers and the community can share our journey..”
Guiding Principles
T
To remind ourselves that our products must stimulate the senses in a positively memorable fashion – it’s substance over style everyday…with a little bit of style, of course.
r
To acknowledge that we too are consumers, and that we should embrace our differences so that customers always see themselves in our brand.
i
To lead the way in product development and to create brand distinction in the market by choosing the path less travelled
b
To have a positive impact on everyone that connects with our brand, so that our audience, partners and stakeholders can feel part of the SG Brewing Co community.
e
To encourage our customers and consumers to enjoy and engage in the products we sell and the service we deliver, thus defining the SG Brewing Co brand experience.
Our
People
Chief Goat - Nick Bull
Nick Bull, co-founder and head of the tribe at SG Brewing Co., is a goat worshipping, beer loving family man. When he’s not brewing his best beers, he’s chasing goats or spending quality time with his clan. Cheers to Nick, where passion meets playful!
Chief Goat - David Clarke
Dave Clarke, football lover, average golfer, and top-notch connector. Former goat curry aficionado turned goat sympathiser. Dave’s passion for beer and people makes every sip a celebration. Here’s to good times and unforgettable brews!
Chief Goat - Nick Bull
Nick Bull, co-founder and head of the tribe at SG Brewing Co., is a goat worshipping, beer loving family man. When he’s not brewing his best beers, he’s chasing goats or spending quality time with his clan. Cheers to Nick, where passion meets playful!
Chief Goat - David Clarke
Dave Clarke, football lover, average golfer, and top-notch connector. Former goat curry aficionado turned goat sympathiser. Dave’s passion for beer and people makes every sip a celebration. Here’s to good times and unforgettable brews!
Chief Goat - Billy
Billy Stone, the ‘Billy Goat’ of SG Brewing Co., effortlessly blends his passions for hip-hop and hops. When he’s not brewing, he’s either at the gym or in the tattoo chair. A family man, football fanatic, and dog lover, Billy ensures that every sip of SG captures the spirit of individuality and celebration. Cheers to vibrant brews and vibrant lives!
Chief Goat - Dean Bull
Dean Bull, our Chief Tasting Officer at SG Brewing Co., leads the flavour parade with an expert palate and a knack for crafting legendary brews. From craft connoisseur to ale aficionado, Dean ensures every sip from Staggering Goat is nothing short of legendary!
Chief Goat - Billy
Billy Stone, the ‘Billy Goat’ of SG Brewing Co., effortlessly blends his passions for hip-hop and hops. When he’s not brewing, he’s either at the gym or in the tattoo chair. A family man, football fanatic, and dog lover, Billy ensures that every sip of SG captures the spirit of individuality and celebration. Cheers to vibrant brews and vibrant lives!
Chief Goat - Dean Bull
Dean Bull, our Chief Tasting Officer at SG Brewing Co., leads the flavour parade with an expert palate and a knack for crafting legendary brews. From craft connoisseur to ale aficionado, Dean ensures every sip from Staggering Goat is nothing short of legendary!