Introducing SG Brewing Co.: A Celebration of Individuality, Creativity, and Adventure

Welcome to SG Brewing Co. a brewery that’s more than just beer. We are fuelled by creativity, passion and energy, something that is reflected in not just our beer, but our behaviour. Our mission? To create not just memorable beers, but a community of like-minded souls – the SG Tribe.

Meet the Family

We’re not your average brewery; each of our beers reflects the characteristics of our family of goats. Each of the family members represents a different beverage, their own unique tastes and peculiarities are what make them relatable. Let us introduce them.

Rupert: The Patriarch. Rupert loves the finer things in life, and believes good taste is the result of patience and provenance.

Marjorie: The Femme Fatelle. Marjorie believes that mystery and intrigue are the key to making great acquaintances and long-lasting friendships.

Murphy: The Quiet One. If you’re looking for a quiet place to enjoy the understated things in life, Murphy will probably already be there.

Nigel: The Rambler. As the saying goes “everyone needs a Nigel in their life”.

Clarence: The Sober Goat. It’s very difficult to ignore what Clarence stands for, and his pursuit of clarity and mindfulness is fast becoming a place where we can all belong

The SG Tribe

At SG, we believe in more than just brewing great beer. We’re building a tribe of individuals who share our passion for life, laughter, and good times. We’re the ones who think outside the box, embrace the unexpected, and never stop exploring.

Our Guiding Principles

Five words define the SG experience:

Taste: To remind ourselves that our products must stimulate the senses in a positively 

memorable fashion – it’s substance over style every day.

Reliability: To acknowledge as business owners, we too are consumers, and that we should 

embrace our differences so that customers always see themselves in our brand.

Innovation: To lead the way in product development and to create brand distinction in the market by not following the same path that other beer and beverage brands take.

Belonging: To make a positive impact on everyone who connects with our brand, so that our audience, partners and stakeholders can feel part of the SG community.

Experience: To encourage our customers and consumers to enjoy and engage in the products we sell and the service we deliver, thus defining the SG brand experience

SG Brewing Co. – A brewery that is not just about beer. Welcome to the Tribe, it’s time to discover a whole new approach to craft beer.